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Marketing


Job Description

Main Responsibilities of Marketing consultant

Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. The role includes planning, advertising, public relations, organising events, product development, distribution, sponsorship and research. The work is often challenging, varied and exciting.

The responsibilities of a marketing executive will vary, depending on the size of the organisation and sector, and whether the focus is on selling a product or service or on raising awareness of an issue that affects the public.

Typical work activities
Marketing executives contribute to, and develop, integrated marketing campaigns. Tasks typically involve:
  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
  • communicating with target audiences and managing customer relationships;
  • sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;
  • managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
  • writing and proofreading copy;
  • liaising with designers and printers;
  • organising photo shoots;
  • arranging for the effective distribution of marketing materials;
  • maintaining and updating customer databases;
  • organising and attending events such as conferences, seminars, receptions and exhibitions;
  • sourcing and securing sponsorship;
  • conducting market research such as customer questionnaires and focus groups;
  • contributing to, and developing, marketing plans and strategies;
  • managing budgets;
  • evaluating marketing campaigns;
  • monitoring competitor activity;
  • supporting the marketing manager and other colleagues.